Beverage Brand

Door County is most famously known for its cherries, wine tasting, and its unique Wisconsin beauty all year round. Combining cherries and wine tasting led to the idea of a canned cherry rosé as the beverage to represent Door County. Art is a big part of the town’s history and a main attraction for tourists, making it an easy decision to then combine the canned rosé and art to create the brand Monet’s Rosé. The color palette and pattern found on the packaging was inspired by Claude Monet paintings which used abstracted dots to represent movement and dimension. The interactive piece of the project involves the consumer taking the pop tab off of the can and turning it into a local art studio in Door County to receive a free art class in return. Then those in the art classes are able to share their work with others through an online webpage.