growing marne

The beginnings of this project was in collaboration with a peer. Each of us interviewed someone in our life, asking questions that would hopefully help each other understand the personality of the subject without actually meeting them. Once I interviewed my subject, I handed off the questions to my partner, and she did the same. After the hand off of the interview answers, the project was no longer collaborative. Once the need for a personal brand and identity for Marne was pinpointed, the next step was to design a system of marketing materials. These pieces would showcase the brand, Growing Marne, and accomplish the goal of helping Marne grow as a leader, mother, feminist, and adventurer. The user journey was an important consideration when finalizing the promotional and marketing materials to ensure maximum optimization of the system as well as a clear path from the first touchpoint to the last. Based on the information I received, Marne’s brand identity needed to communicate the ideas of friendliness, trustworthiness, adventure, and being supportive of other women.