Hot Moves

Although there can be the feeling of excitement when someone finds out they are moving, the actual task of packing everything and transporting it to the new location can be daunting and overwhelming. People require a variety of needs and flexibility from those helping with the move.  The target audience for this particular app, Hot Moves, is mainly women ages 20-30 looking to make moving an easy and fun experience. The inspiration behind Hot Moves was finding a way to combine the dating app Tinder with the process of hiring movers. The app incorporates bright warm tones of pink, yellow, and orange to represent its playful nature. The logo depicts a moving truck with a fiery flame helping it move forward. The flame also represents the “hot men” that the users can choose from to help with the move.